Kenneth Cole Reaction T-Shirt by Kenneth Cole Cologne. Inspired by the symmetry and orderliness of the classic white tee shirt, Kenneth Cole Reaction T-Shirt aims for a contemporary, amicable scent that's suitable for everyday use. Created in 2009 by Kenneth Cole, this scent mixes the sweet and tropical scent of pear and passion fruit notes with the calming, peaceful scent of lavender, while the cedar and sandalwood notes give this fragrance a fresh, woody aroma. Splash on a bit of this fragrance in the morning to start your day off right.